How much nonverbal communication weighs at the time of generating influence on a player? And the leadership to attract a sponsor? Can a coach build his own reputation solely from what happens on the pitch? These have been some of the research that in recent months the Comunicar es Ganar team has been developing.And finally seems to be about time to know the results, because in just a few days we will present the #CoachReputationRanking, the new product (and great toy) of the CEG factory, as it has christened its CEO a few hours ago on Twitter. A really useful work tool for elite coaches to measure, evaluate and learn to better manage the elements that generate influence and reputation on the various public towards that target.
And in recent times coaches have become spokespersons and ambassadors for their football teams. By his public profile beyond the projection and brand image of the club and becoming on many occasions in great references and icons for fans, brands, media, players, etc.Therefore, it is essential to take care not only what happens within the field, but also what elapses before and after. We talk about communication, image and reputation. And very soon you will have at your fingertips a tool to know on what scale of reputation you are.
WHY IT IS IMPORTANT TO TAKE CARE OF YOUR REPUTATION?
GENERATES OPINION FLOWS. AND IT DEPENDS OF GOOD OR BAD CURRENTS
OPINION FLOWS GENERATED. AND IT DEPENDS ON AS CURRENT.WE KNOW ALSO FOR WHAT IT SAYS ABOUT YOU, IT WILL BE USED TO JUDGE YOU
INFLUENCES HIRING DECISIONS. YES, IT IS TRUE, WE KNOW ALSO FOR WHAT IT SAYS ABOUT YOU, IT WILL BE USED TO JUDGE YOU
SUPPOSED DIFFERRENCIAL VALUE, AN ASSET, THAT PROJECTS BEYOND CLUB YOU REPRESENT.